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Digital
marketing

Strategy-led digital marketing across search, social, email and paid media, measured and integrated with your overall marketing strategy.

Talk to our digital team
The Purple Giraffe digital team
Our approach

Posting alone doesn’t equal impact. We look at how content, timing, messaging and channels work together to guide your audience from awareness to action.

What's included

6 capabilities
01

Content strategy and creation

Engaging content aligned with your key messages, written to resonate with your target market.

02

Social media management

Campaigns, social listening and community engagement across Facebook, Instagram, LinkedIn and YouTube.

03

Paid advertising

Meta and Google Ads campaigns designed, executed and measured to reach the right people.

04

SEO and Google Business Profile

Audits, strategy and listing management to improve your ranking and searchability.

05

Email marketing and remarketing

Automations, responsive templates and targeted remarketing that bring customers back.

06

Measuring and reporting

Ongoing monitoring and a quarterly report with results and recommendations.

How we work

Strategy first, every time
  1. 01DiscoverWe learn your business, goals, customers and competitors.
  2. 02PlanA clear strategy, scope and timeline, agreed with you.
  3. 03CreateOur specialists design, build and test, with you involved throughout.
  4. 04GrowWe launch, measure, report and keep improving.

Related work

All work
Email automation2025
Over $135,000 in revenue from one automated sequence, after a 62% lift in open rates.
Positive Response Dog Training
Paid social2025
High-quality leads through a structured Meta Ads campaign and technical fixes.
Rent Busters Bunbury
Social mediaSince 2018
Brand development and a growing social audience, reach and engagement.
O'Neills Sportswear
Your specialists

People who'll do the work.

Meet the whole team
Kelly Wagner, General Manager
Kelly WagnerGeneral Manager
Suba Thiyagarajah, AI & Digital Solutions Consultant
Suba ThiyagarajahAI & Digital Solutions Consultant
Ariani Santos, Graphic Designer
Ariani SantosGraphic Designer

Questions, answered.

All FAQs
Is digital marketing suitable for small and growing businesses?

Yes. It is particularly valuable for businesses that don’t have the time or internal resources to manage multiple digital channels. Our support scales with your business.

How do you measure success?

Through meaningful performance indicators, including engagement quality, audience growth and how digital channels contribute to your business objectives. Our focus is on effectiveness, not just activity.

Should I use Google Ads or Meta ads?

Google Ads captures people already searching for what you offer, while Meta ads build awareness and demand. We recommend a mix based on your goals.

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