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Purple GiraffeDigitalStart a project

UI/UX
design

Interfaces and customer journeys designed around the people who use them, so every website and digital product is clear, accessible and easy to use.

Start a design project
The Purple Giraffe digital team
Design that works

Good design is how customers decide whether to trust you. We combine strategy, research and craft to create digital experiences that look right and work even better.

What's included

6 capabilities
01

Research and discovery

Understanding your customers, their needs and where your current experience lets them down.

02

Customer journeys

Mapping the path from first visit to enquiry, booking or purchase.

03

Wireframes and prototypes

Testing structure and flow early, before anything is built.

04

Interface design

Polished, on-brand screens for websites, apps and online tools.

05

Accessibility

Clear language, readable layouts and inclusive design for every user.

06

Design systems

Reusable components and guidelines that keep your brand consistent across every touchpoint.

How we work

Strategy first, every time
  1. 01DiscoverWe learn your business, goals, customers and competitors.
  2. 02PlanA clear strategy, scope and timeline, agreed with you.
  3. 03CreateOur specialists design, build and test, with you involved throughout.
  4. 04GrowWe launch, measure, report and keep improving.

Related work

All work
Digital product2020
An online eye suitability test, designed and launched for prospective patients.
Adelaide Eye & Laser Centre
Website & UX2024–25
A modern, functional website that reflects over 90 years of community service.
Minge Funerals
Content design2025
Resident guides with simpler language and a clear, accessible design.
Warrina Homes
Your specialists

People who'll do the work.

Meet the whole team
Ariani Santos, Graphic Designer
Ariani SantosGraphic Designer
Simone Davis, Graphic Designer
Simone DavisGraphic Designer
Suba Thiyagarajah, AI & Digital Solutions Consultant
Suba ThiyagarajahAI & Digital Solutions Consultant

Questions, answered.

All FAQs
What is the difference between UI and UX?

UX (user experience) is how a product works and feels to use. UI (user interface) is how it looks. We design both together.

Can you redesign part of our website rather than all of it?

Yes. We often start with the pages or journeys that matter most, such as enquiry or booking flows.

Do you design for accessibility?

Yes. Accessible, easy-to-read design is part of every project.

Next serviceWebsite development